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Mike talking SEO at XP Atlantic

How to Communicate the Value of SEO to Senior Leadership

Before they cut the budget and traffic tanks With AI upending traditional search and paid budgets under pressure, SEO has never been more strategic and challenging to explain. Most marketers know SEO matters, but explaining why, especially to leadership, can be murky. There are no clear outcomes, fixed costs, or

Mike talking at XP Atlantic

How to Become More Comfortable Making SEO Decisions

If you've ever hovered over the “Publish” button wondering, What if this hurts our rankings?, you're not alone. SEO decisions are rarely clear-cut. You're making calls with delayed feedback, competing priorities, and a growing list of technical variables. A well-intentioned update can still cause

When SEO Works But Can’t Be Proved: The Invisible Win

When SEO Works But Can’t Be Proved: The Invisible Win

Why AI‑powered answers break attribution, and why the fix isn’t as simple as “optimize harder.” The Age of I/O: Invisible Wins, Missing Metrics Open your analytics dashboard, and you might see a mystery: rankings are holding, but click‑through rates keep bleeding out. At first glance, it

SEO After I/O: AI Search Is Here. Your Sales Calls Hold the Answers.

SEO After I/O: AI Search Is Here. Your Sales Calls Hold the Answers.

TL;DR AI Overviews are replacing traditional search results with summarized answers. AI Mode will only deepen that shift as it becomes more widely adopted. Keyword‑first SEO is losing power. To stay visible, your content must reflect real buyer questions and sales calls hold that insight. At Google I/

Why SEO Should Always Be a Consideration (Even When It’s Not the Priority)

Why SEO Should Always Be a Consideration (Even When It’s Not the Priority)

TL;DR SEO doesn’t deliver overnight, and it doesn’t stand still. When it’s left alone for too long, performance fades. It doesn’t need to top your roadmap every quarter, but it can’t fall off the map entirely. Most marketing teams understand that SEO takes time.

How to Become Your Organization's SEO Champion

SEO strategy Featured

How to Become Your Organization's SEO Champion

Most organizations don’t think about SEO—until something breaks. Rankings drop. Paid performance softens. Or a competitor overtakes you in search without spending an ad dollar. Suddenly, it’s a scramble. Marketing teams are left defending an underperforming channel, make a case for budget reallocation, or explain to leadership

implementing seo

SEO That Gets Done: Breaking the Implementation Barrier

We've all been there. The comprehensive SEO audit is finally complete, leadership nods enthusiastically at the recommendations, and then... crickets. Weeks pass, and competitors climb search rankings–meanwhile, carefully crafted SEO improvements gather digital dust. This common implementation gap isn't just frustrating; it's a

Why Your SEO Partner Must Understand Your Product

SEO strategy Featured

Why Your SEO Partner Must Understand Your Product

Lately, I’ve been hearing a lot from marketing leaders who feel like SEO is missing the mark. One recurring frustration stands out: "SEO today demands more than technical checklists and keyword research. It demands an understanding of what your product does, who it helps, and why it matters

Manny and Mike from MacMillan Search Engine Optimization presenting a workshop

For marketing teams Featured

Using SEO to Lower Paid Spend: A Smarter Path Forward

Eventually, every marketing team hits that point. You’re looking at your paid media budget and thinking, "Are we really still paying this much for clicks that might not convert?" It starts as a budget conversation, then it turns into a visibility problem. “Our budget just couldn’t

Unlock Insights from Your Google My Business Reviews with Google Takeout and ChatGPT

Tutorials Featured

Unlock Insights from Your Google My Business Reviews with Google Takeout and ChatGPT

As a B2B SaaS provider, understanding what your customers say about your business is crucial for developing effective strategies and improving product adoption and customer success. Google My Business reviews provide a wealth of information from your clients, but manually analyzing these reviews can be time-consuming. In this post, we&

The top of the Google Search Console Report Email

Understanding the Google Search Console Report Email: A Growth Marketer’s Quick Guide

Google Search Console’s (GSC) email report is your SEO’s first line of defence: simple, reliable, and built for quick hits. But its real power? Acting as your trigger to dig deeper, spotting shifts before they snowball into bigger problems or missed opportunities. Most marketers know GSC is indispensable.