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For marketing teams

A collection of 4 posts

How to Become Your Organization's SEO Champion

SEO strategy Featured

How to Become Your Organization's SEO Champion

Most organizations don’t think about SEO—until something breaks. Rankings drop. Paid performance softens. Or a competitor overtakes you in search without spending an ad dollar. Suddenly, it’s a scramble. Marketing teams are left defending an underperforming channel, make a case for budget reallocation, or explain to leadership

Why Your SEO Partner Must Understand Your Product

SEO strategy Featured

Why Your SEO Partner Must Understand Your Product

Lately, I’ve been hearing a lot from marketing leaders who feel like SEO is missing the mark. One recurring frustration stands out: "SEO today demands more than technical checklists and keyword research. It demands an understanding of what your product does, who it helps, and why it matters

Manny and Mike from MacMillan Search Engine Optimization presenting a workshop

For marketing teams Featured

Using SEO to Lower Paid Spend: A Smarter Path Forward

Eventually, every marketing team hits that point. You’re looking at your paid media budget and thinking, "Are we really still paying this much for clicks that might not convert?" It starts as a budget conversation, then it turns into a visibility problem. “Our budget just couldn’t