Why SEO Should Always Be a Consideration (Even When It’s Not the Priority)

TL;DR
SEO doesn’t deliver overnight, and it doesn’t stand still. When it’s left alone for too long, performance fades. It doesn’t need to top your roadmap every quarter, but it can’t fall off the map entirely.

Most marketing teams understand that SEO takes time. What gets overlooked is that it also depends on consistency.

We’ve seen this before. A company invests in the right foundation:

• Technical cleanup
• Smart content strategy
• Steady visibility gains

Then priorities shift. A campaign launch, a new product/service, maybe a headcount shuffle. SEO drops to the bottom of the backlog.

And within a quarter or two, performance slips.

Not because the plan was wrong. Because SEO is slow to build and easy to lose. Search behavior shifts. Competitors keep moving. Even your best content gets stale if it’s never touched again.

“If you're not consistently doing that SEO due diligence and constantly looking at it from a marketing perspective, it can go unnoticed, unchecked, and then your overall performance can tank.”

This doesn’t mean SEO needs to dominate your budget or team focus.

But it should be part of the rhythm. Something you maintain — not defer until there’s a fire.

That might look like:

• Folding SEO into campaign and content reviews
• Spotting keyword or traffic slippage before it snowballs
• Refreshing high-value pages instead of letting them age out
• Keeping SEO to-dos visible, not buried in a queue no one owns

You don’t need a task force.

But if SEO goes untouched, you’re not pausing it — you’re unwinding it.

Search punishes neglect more than it rewards hustle.

A little attention, applied consistently, can prevent a much bigger cleanup later.